UnitedHealth exec on telehealth use, reimbursement: ‘The genie is out of the bottle’

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Telehealth companies have struggled for years to convince payers to reimburse for their services—and then to convince consumers to use the virtual healthcare offerings.

But whatever hurdles might’ve held back the industry in the past, the COVID-19 pandemic has forced payers, providers and patients to simultaneously adapt to a new way of doing things, said Donna O’Shea, M.D., chief medical officer of population health management for UnitedHealthcare.

“For UnitedHealthcare, I believe the genie is out of the bottle,” O’Shea said during a virtual FierceHealthPayer event called Telehealth’s Tipping Point hosted Tuesday.

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